podcast
Disrupting Business: Lessons from a 7-Figure ‘Anti’ PR Company
Episode Description
Karla Jo Helms loves to disrupt. The founder of an anti-public relations agency in Tampa Bay, Florida, she works with businesses who are “disruptively innovative.”
In this episode of Breakthrough, host Sara Roach-Lewis speaks with Karla Jo about what an anti-PR agency is and how her business, JoTo PR Disruptors, branched away from traditional public relations. Karla Jo has created a successful business based on implementing crisis management strategies into public relations in an innovative way, and she speaks with Sara about how to crisis manage your own business. Passionate about trends, graphs, analytics, and numbers in general, Karla Jo shares with Sara how PR can be measured against a company’s revenue.
Tune in to hear how planning for the barriers you’ll likely encounter as a business owner can bring freedom to your business!
Guest Bio
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR Disruptors. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience.
Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.
Guest Info
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