Find Hidden Opportunities To Make The Most Of Your Time

by | Oct 6, 2021 | blog, Business Planning, mindset

You, your life, and your business constantly change. 

A key to successful growth is learning to adjust to changing situations on the fly. 

A perk of being a small business owner is our ability to react quickly as details change. 

We run lean. More like a speeding jet boat. Less like the Titanic stumbling over icebergs.

Remember, even when you know what your business vision is – your North Star – that doesn’t mean we’ll always stay on course. 

Drifting is to be expected. But by learning to adapt and calibrate, you course-correct before you get too far away from your vision or value before you confront any icebergs. 

Let’s take a look at one simple way data helps you find space for pivoting within your own business.

The 168 Hour Strategy

In 2012, I was busy. Managing complex projects. Ferrying my kids to school, daycare, and sports. Supporting my dad. And commuting to work each day.

Then I read 168 hours: You Have More Time Than You Think by Laura Vanderkam. 

I took Vanderkam’s advice and tracked my time for two weeks, and discovered:

  • I worked 48 hours a week. Not the 60 hours I estimated originally.
  • I spent more time on social media than I imagined. 
  • And 7.5 hours each week went to driving back and forth to work.

Tracking time for two weeks will open your eyes, too.

I promise you have time to build in a little “you” time. 

It may only be fifteen minutes in the morning or fifteen minutes before bed. But it’s there. And tiny steps build momentum that you need to grow your business.

Take Action On Your Data

Now that you see the data of where your time goes, you can change and improve.

Entrepreneurial planning is most effective when based on real data that helps you see your business (and your life) in a different light. 

Think outside the box. Consider all the possibilities that you could use to switch up your time. 

Instead of commuting to work each day, you may be able to work from home once or twice a week. Use that would-be commute time to finish work projects. Or to get supper ready. Or to go for a walk.

Remember, you want to give yourself space to adapt. 

You want to clear the sides of your highway until fewer obstacles are slowing your growth.


The great thing about learning to adapt and calibrate is that the more we do it, the more we build accuracy into our business. 

As we continue to focus on our values and create solid plans to measure against, we become more likely to stay the course. 

Try it yourself: Take the next two weeks and track your time. Or, try jotting down how often you “hop onto social media for a few minutes” and add them up at the end of the day. 

I promise you’ll discover an open space in your life that can boost your business growth.





P.S. Whenever you’re ready… here are 3 ways I can help you grow your business:

1. Grab my Guide & Workbook to keeping your cool and making money- even during a global pandemic!
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2. Book a free strategy chat
You can grow your business bigger than you imagine possible, even during a pandemic.  Here’s what will happen – we will chat about your vision for your biz, where you are right now and any challenges you are facing.— Click Here

3. I’m looking for a few specific people to join me for my live training, where we will spend 90 minutes a week for 90 days to exponentially grow your business.

Just send me a message with DOUBLE in the subject line to get more details.