podcast
When You Can Predict Human Behaviour, You Can Predict the Future and Grow a Global Business
Episode Description:
When you can predict human behavior, you can predict the future and grow to seven figures. Meet Polly. Polly is an AI tool whose job is population research via social media. If you want to know what the population is truly thinking and feeling, the way to get that data has moved online.
But Polly is for more than just increasing website clicks. Think how long it took for the population to adopt anti-smoking and drunk driving messages. With targeted messages and Polly’s data, change takes years, not generations.
Behind Polly is cofounder and CEO Erin Kelly of Advanced Symbolics and she joins Sara Roach Lewis on this week’s episode of Breakthrough to talk about the sacrifices that are required when growing from a startup to a global business, being in the male dominated tech and AI space, and how parenting fits in when the airplane is your second home.
Guest Bio:
Erin Kelly is President and CEO of Advanced Symbolics Inc. (ASI), a company that uses Artificial Intelligence to augmented market research and prediction. ASI’s patented AI, named “Polly” is the world’s only AI for human behaviour research, and aside from her undisputed record accurately calling referendums and elections – including BREXIT and Trump – she has quickly catapulted to fame worldwide working with leading brands including Disney, Mastercard, Greenpeace and several public health initiatives especially in the fields of mental health, depression and suicide. Erin is frequently called on by national and international media for her insights into AI and its ability to transform society for the better.
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