Crisis of Confidence

by | Jun 24, 2021 | blog, Business Planning, mindset

I generally refer to the first year in my business as a year-long crisis of confidence.

I started my business when I was 45. I went from being recognized as an expert in gender, consulting with government ministers and the premier because I represented a provincial women’s organization and because of my years of experience and expertise. My identity was very much wrapped up in being the leader of this organization.

When I started my own business, I had to learn how to be in business.

I signed up for a coaching certification program out of the US and I surrounded myself with people who were doing what I wanted to be doing. I was just hoping to replace my 68,000 dollars income, though I found myself among people who had goals of 300,000 dollars months. They talked about things that were above my head, and I felt like I didn’t know what was going on a lot of the time. But I knew it was where I needed to be, so I soaked it all in. But it was difficult to start from scratch in a lot of ways.

I went from being a subject matter expert to feeling like I didn’t know anything. I didn’t know my elevator pitch, who I served, my niche, the value I could bring. That made me so uncomfortable. And that’s to say nothing about my fear of selling anything!

There’s a tipping point when you’re learning. Soaking up everything I could about business led to more questions, and advice started to contradict itself. Should I be on Facebook or LinkedIn? Should I try and find clients on Instagram? Do I join a group? Because I didn’t have confidence, I kept taking in more and more information, following advice from anyone, and I bought every course out there. Until one day, in December, a little over a year into my crisis of confidence, I was listening to an audiobook and heard the author say: “it’s your business. You do what you want to do.”

I thought, right! It’s MY business. I get to decide. It was like a switch went off, and that was the end of my year-long crisis of confidence. I still have times when I’m not sure, but remembering that this is my ship to steer always helps.





P.S. Whenever you’re ready… here are 3 ways I can help you grow your business:

1. Grab my Guide & Workbook to keeping your cool and making money- even during a global pandemic! Can you make money, grow your business, and survive a pandemic all at the same time? The quick answer is yes.  — Click Here

2. Book a free strategy chat You can grow your business bigger than you imagine possible, even during a pandemic.  Here’s what will happen – we will chat about your vision for your biz, where you are right now and any challenges you are facing.— Click Here

3. The Entrepreneur Planning Program I am on a mission to help women build their confidence and business skills. To call themselves CEO’s and mean it. To build the business of their dreams. To hit 7-figures and beyond… just send me a message (or reply to this email), tell me a little about your business and I’ll get you all the details!