Get Clear About Your Priorities

by | Dec 28, 2021 | blog, mindset, Self Care

Do you ever feel like your workday is jam-packed, but you still don’t have time to do the projects that truly matter? 

Do your business goals seem a bit too outlandish or out of reach? 

These are signs that you spend too many hours on projects you could have delegated. 

Many entrepreneurs feel like they spin their wheels in the sand, trying to reach the next level. 

Often the most obvious thing — focusing on high-value work tasks — is exactly where we struggle the most. 

My solution: Improve your prioritization skills. When you do this, you automatically focus on high-value tasks that lead your business in the right direction.  

Read on to find out how figuring out your Zone of Genius helps you prioritize, and delegate, more efficiently. So you can shrink your growing workload and still hit your career goals.

What is The Zone of Genius?

In his book, The Big Leap, Gay Hendricks teaches us to categorize the tasks in our life in four different zones—incompetence, competence, excellence, and genius.

I put together a chart to help you visualize how these zones present themselves in your business:

Let’s take a closer look at them. I use this chart in my prioritization strategy, inspired by Hendricks, to help you adjust your workload. You’ll begin replacing lower-level tasks with high-value projects that only you can do.

This is a vital step towards building a business that is in alignment with your ultimate goals.

Through your journey to earning seven-figures and beyond, you’ll weave through Hendricks’ four zones. 

The Zone Of Competence  

You’re good at these tasks, but recognize that many people are likewise efficient at it. Thus, your capabilities don’t bring anything extra to the table.

Recognize The Signs

These are tasks in your business that are important but don’t have to be done by you. Some examples include:

  1. Onboarding new staff to your team.
  2. Ordering office supplies and arranging meetings. 
  3. Keeping the accounting spreadsheets up to date.

What To Do

List these tasks and brainstorm ways to take them off your plate (or reduce the time you devote to them). 

Like this:

  1. Get a staff member to proofread and design your newsletters; while you focus on writing the content. Or, hire a social media manager to fulfill the entire process.  
  2. Get an editor to help you edit reports before they land on your desk.
  3. Find a web designer to keep your website up-to-date and user-friendly. 

The Zone Of Incompetence 

These tasks don’t have a significant impact on your business’s success. Also, you aren’t efficient at completing them. 

Recognize The Signs

Early-stage entrepreneurs often work in this zone before they can afford to hire someone to take over.

Here are some common examples:

  1. Writing and sending holiday postcards to your clients.
  2. Designing and posting TikToks and Instagram posts.
  3. Categorizing and responding to non-urgent emails and phone messages.

What To Do

These are usually the first tasks you should consider outsourcing… or the areas where you should upgrade your skills.

  1. Consider hiring a virtual assistant or intern to do these tasks before they take over your entire workday.
  2. Practice! Just like learning a new instrument, these tasks become easier the more you do them. 
  3. Hop on a personal- or skill-development call to get specific advice from an expert who has been in your situation and succeeded. 

The Zone Of Excellence

These impressive skills are cultivated, practiced, and established over time (ie: they don’t come naturally). They also aren’t that important for you to do yourself.

Recognize The Signs

You’re great at these tasks, and you may even enjoy them… But any member of your team could complete them for you.

Like these:

  1. You’re a CEO who excels at finding cheap airline flights to conferences.
  2. You’re a project manager who expertly handles financial analysis and bookkeeping tasks.
  3. You’re an agency owner who designs and writes copy for your marketing brochures. 

What To Do

As we grow our business, we become better at tasks and start imagining we are the only ones who can [fill in the blank here]. 

But you don’t have to do all the things. Especially if they limit the time you spend in your zone of genius. 

Here’s what to do:

  1. Keep track of what you do on an average workday. List every task. Are you spending most of your day on fun projects that don’t need your specific input? How many of them could be outsourced? 
  2. Ask your staff if any of them are willing to take over these projects. Consider offering training when necessary.
  3. Remind yourself that you are the biggest asset in your business! Of course, this means you can do many things very well. It also means that you may be at risk of burnout if you scatter your focus in too many directions. 

The Zone Of Genius 

This is the state in which you capitalize on your innate abilities, find boundless inspiration, and produce unique work that aligns with your goals.

Recognize The Signs

Here’s what this might look like:

  1. Owning a marketing agency and focusing on the creative and brand aspects (your genius zone). You develop brand briefs and high-level creative concepts.
  2. Operating a hair salon franchise and using your exceptional salesperson skills to fundraise, market, network, and expand. 
  3. Hosting a podcast and perfecting your questioning and conversations with guests. Leaving the editing, scheduling, and uploading to your team.

What To Do

It’s important to remember: your genius work helps your business grow, and you grow because you hire help that allows you to tackle more of your genius work. 

Often, the zone of genius has these features:

  1. The tasks come naturally to you. And you enjoy what you do. Often the hours seem to zoom by because you’re in such a flow state.
  2. Your friends, family, or co-workers all comment on how it seems you have a “gift” for the work you do. Some even ask for advice to help them get to your level.
  3. You feel confident and excited about the tasks you do. You slightly resent or procrastinate on performing any other projects that take you away from your genius zone.


Before you file this blog post away in the “do-it-later” pile, ask yourself, “If nothing changes with my prioritization strategies, how will this affect my business? And myself personally?”

The simple act of writing down and prioritizing each of your recurring work tasks might help you pivot towards better productivity (and alignment).

You may weave through each zone throughout a workday, but the goal is to spend most of your day in the zone of genius.

And the next time someone asks you what would need to happen in your business for you to feel proud, you’ll have a clear idea of the steps you need to take to make it all a reality. 





P.S. Whenever you’re ready… here are 3 ways I can help you grow your business:

1. Grab my Guide & Workbook to keeping your cool and making money- even during a global pandemic!
Can you make money, grow your business, and survive a pandemic all at the same time? The quick answer is yes.  — Click Here

2. Book a free strategy chat
You can grow your business bigger than you imagine possible, even during a pandemic.  Here’s what will happen – we will chat about your vision for your biz, where you are right now and any challenges you are facing.— Click Here

3. I’m looking for a few specific people to join me for my live training, where we will spend 90 minutes a week for 90 days to exponentially grow your business.

Just send me a message with DOUBLE in the subject line to get more details.