ANNOUNCING… She Rules: What You Didn’t Know is Holding You Back in Business

by | Nov 10, 2021 | blog, Business Planning, She Rules

It’s time for a surprising truth –  2% of women-owned businesses make more than $1 million per year…

And even more significant… 86% of women-owned businesses make less than $100K per year!

Shocking? Yes. Annoying? For sure. 

Yet, it’s helpful to know you’re not alone in this struggle. You started your business because you’re courageous and brave, even if you don’t always feel that way. Sure, you feel overwhelmed at times and worry about keeping up the balancing act. But beating yourself up stops today.

How do women succeed in a world where the rules of business were written by men? 

We make our own rules… In She Rules: What You Didn’t Know is Holding You Back in Business you’ll get a business strategy that addresses how being a woman impacts the business-owner experience.

She Rules recognizes that our experience in the world is different from men and interrupts existing business patterns that don’t serve us. (You know the ones… inspired by military strategy and written by men, for men.) 

This quick read offers strategies to help women reimagine pathways to success and treat themselves as the greatest asset in their business. Because with three times more women than men launching their own business, it’s time to make some changes.


Can I let you in on a secret? The traditional rules of business don’t always apply  to you. Which is why we’re changing them.

She Rules: What You Didn’t Know is Holding You Back in Business teaches ambitious women the strategies you need to:

  • double your revenues 
  • outline a plan to up-level your business
  • achieve a laser-focus while moving through resistance
  • rebrand self-care as an important business practice
  • turn your imposter syndrome into 7-figure confidence

You started your business for freedom and flexibility. You love the feeling of winning—of landing a new client, nailing the speaking engagement, or delighting a client.  You want to create the life you dream about.  You are a firecracker with a yearning for more. 

She Rules is for women like you who hit a ceiling and feel torn in several directions at once. It will help you navigate all that holds you back.

If anyone has ever told you, “I don’t know how you do it!” While you feel like you’re about to break under pressure, read this book. It might just change your life. 


A business strategy specifically for women is important because more women than ever before are becoming entrepreneurs and traditional business advice wasn’t created with us in mind. We need ideas designed to support our busy lives. We want to make money, and we want to do it on our own terms.

She Rules: What you didn’t know is holding you back in business helps you rewrite your business rules. Flip to the section of your choice and feel inspired, validated, comforted, and re-motivated by the forward-thinking ideas you discover. You’ll have a greater understanding of how being a woman impacts your experience in business and how you can use that to your benefit to feel more confident, be in control, and make more money.  


The ideas in She Rules: What You Didn’t Know is Holding You Back in Business originated from a mix of decades of work as a gender equity expert, working with women from all walks of life. Then, I pulled from my own entrepreneurial experience as well as conversations with seven-figure business-owners. My deep understanding of women’s experiences (and the systems and structures affecting  every aspect of their work and family life) helped me build the six core business strategies —  created specifically with women in mind.

Each section of this quick read outlines the core concept presented and follows with actionable strategies and techniques to get you started right away. 

Align With Your Values And Vision

Make business more fun and fulfilling with a North Star that keeps your goals in sight. Career alignment boosts your joy, motivation, and resiliency.  

Play Hurt Like A Pro

Self-care is a vital business practice that helps you raise productivity AND continue growing your business, even when you don’t feel like it. 

Be Willing To Adapt and Calibrate

The pace of change has never been this fast, yet it will never be this slow again. In life and in business. Learn to embrace change by creating a business plan based on what truly works for you.

Attitude Is Everything

Open yourself to new ideas, confidence, and hope. A positive mindset helps you spot opportunities to hit your entrepreneurial goals and live a more fulfilling life.    

Make Generous Assumptions 

Improve communication and reduce conflict in your life — and workspace — with these positive ripple effects.   

Support Other Women

A rising tide lifts all boats. Create the changes you want to see in the world and learn to help your community.


I want to support all women. To help them uncover their ambition and revel in the freedom entrepreneurship provides. I have supported thousands of women to shed society’s expectations and improve their financial wealth. Now I’m on a mission to increase the number of women who have million-dollar businesses.

My hope with She Rules is to help launch more women into this next level of business success. I believe that gender equity will fix all the world’s problems. And decades of experience as a feminist business strategist taught me that financial success for women makes all the difference for everyone. 


The tides are beginning to shift. The number of women entrepreneurs has almost quadrupled over the last 40 years, growing at almost three times the rate of men entrepreneurs. 

With that said, women-owned businesses are still a relatively new phenomenon, and moving the needle so that more than 12% of us are making $101,000– $999,000/year is a slow process. 

It’s time to create new strategies. Toss out those traditional Art Of War inspired bro-marketing ideas. We can embrace our competitive spirit without needing to crush everyone around us. We can be fiercely ambitious and celebrate other entrepreneurs’ success. We can listen to our intuition while reviewing the hard data. She Rules aims to be a guide stuffed with these new strategies.

Many of the exercises and activities in She Rules: What You Didn’t Know is Holding You Back in Business are intended for people at different stages of business growth. Some are intended for the early days, while others are better suited for women who have been in business for years. 

I hope you’ll come back to this book throughout your business journey, both in good times and in challenging ones.





P.S. Whenever you’re ready… here are 3 ways I can help you grow your business:

1. Grab my Guide & Workbook to keeping your cool and making money- even during a global pandemic!
Can you make money, grow your business, and survive a pandemic all at the same time? The quick answer is yes.  — Click Here

2. Book a free strategy chat
You can grow your business bigger than you imagine possible, even during a pandemic.  Here’s what will happen – we will chat about your vision for your biz, where you are right now and any challenges you are facing.— Click Here

3. I’m looking for a few specific people to join me for my live training, where we will spend 90 minutes a week for 90 days to exponentially grow your business.

Just send me a message with DOUBLE in the subject line to get more details.